New Local Services Ads from Google

Posted on May 29, 2018

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app.  (Android and iOS compatible)

What are Local Service Ads?

Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.

The potential client can then call or send a message by clicking on the ad.  With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.

How to start advertising with a Local Service Ad?

Your business must be approved by Google. First, apply with Google to begin the verification process.  This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.

What Services?

Locksmiths, plumbers, electricians, HVAC, and garage door services

Are Local Service Ads in NWI?

Local Service Ads are only available in these major cities:

  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
  • Miami, FL
  • New York, NY
  • Philadelphia, PA
  • Phoenix, AZ
  • Seattle, WA
  • Washington, D.C.

What is the cost?

Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.

Why should you use Local Service Ads?

  • Your company is at the top of the Google Search page
  • You only pay for leads related to your service
  • Easy way to build the Google Guarantee
  • Convenient use for you with the app to manage and reply to customers
  • Direct communication with potential clients

What can NUVEW do to help you?

Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.