Doing SEO With a Minimal Budget
As you likely already know, you can’t overlook SEO. If you plan to have a strong online presence then you have to do it. There are so many aspects to SEO and industry trends are always changing. For some businesses, keeping up with the latest SEO trends is very difficult. For other companies, trying to fit the right amount of SEO into a tight budget can be a challenge. However, even if your SEO budget is limited, you can still get valuable returns if you do it right.
SEO Strategies on a Budget
Of course, every company is different and no two budgets are likely the same, especially when it comes to marketing. So which things should you focus on, even if you have a tight SEO budget?
Location Specific – local SEO is a great way to do SEO on a budget. Focusing specifically on the customers closest to you is much more effective than trying to get attention from a broad audience. A good way to do this is to use Google My Business, formerly known as Google Places. It’s important to include specific and relevant information on this page. Include the right keywords and an accurate description of your services or products. Include your hours and relevant images, as well.
The Right Keywords – there are hundreds of keywords to choose from. If your budget is limited then you should focus on long-tail keywords. These are typically specific phrases that your desired customers would be using to search. They can also be location specific. These keywords are easier on your budget because chances are they are less competitive than generic keywords that everyone is fighting for. They also help you reach the exact audience you’re looking for, meaning leads are more likely to become a conversion.
Fresh Content – no matter how limited your SEO budget might be, there’s nothing more effective than fresh, relevant content. Publish content as often as you can, as long as it’s quality content. This is not only useful to your users, but it helps you with the search engine rankings.
Boost Your SEO With NUVEW
At NUVEW we offer quality SEO strategies at competitive prices. We also make sure you get every penny’s worth. We know how important the right SEO plan is to your business. We make sure you get the results you seek. Please contact us today and see how we can help you boost your SEO. We offer different plans for different budgets, so contact us today to see how we can help you. Just call us at 219-323-3343, or get in touch with us online by clicking here.