What Is Local SEO? 

Whether you’re a business owner who’s trying to get your business some more online traction or a marketer who’s new to the scene, understanding local search engine optimization (SEO) and the benefits it can bring to a local business is essential for bringing in new customers. At NUVEW, we have years of experience helping businesses improve their local SEO, and are here to guide your company through everything it needs to know. Reach out to us today to learn more about local SEO and how we can help. 

What Is Local SEO?

Search engine optimization is the process of optimizing a business’s website in order to improve its search engine rankings—how high on the search results page it lands when a user conducts a search. Local SEO is the same thing but with a local flair. For example, think of it as the difference between searching for “tropical plant shop” and “tropical plant shop in Crown Point.” The geo description that’s attached to the second search will help users find the product or service they’re looking for near them. 

What’s the Point of Local SEO?

Local SEO is something that any business that wants to attract local customers, or which is providing services in a specific geographic area, should use. This includes businesses like doctors’ offices, restaurants, and other local brick-and-mortar stores that have a storefront; local SEO may be less important—or perhaps not relevant at all—to businesses that only do business online.

What Are the Advantages of a Local SEO Strategy?

The primary purpose of having a local SEO strategy in place and optimizing a website for local SEO is to attract local customers; the more local customers you can bring to your site, the more conversions you’ll see. When competing against big box stores and large, commercial retailers, local SEO efforts can set a business apart and help it remain competitive. Google even has an algorithm for recognizing local businesses: if a user makes a query using the words “near me”—such as “tropical plant shop near me,” Google will return results based on that user’s location. If your site is optimized for local SEO, it will rank towards the top of the search results page. 

Call NUVEW for Local SEO Help Today

At NUVEW, we are here to help you optimize your business for local SEO and start driving customers in your area to your site or your storefront. To learn more about our services for local search engine optimization, please reach out to us online or by phone. We are passionate about helping businesses like yours succeed.