Local Search Engine Optimization (Local SEO)
Tight Budget? You Can Still Afford SEO
Doing SEO With a Minimal Budget
As you likely already know, you can’t overlook SEO. If you plan to have a strong online presence then you have to do it. There are so many aspects to SEO and industry trends are always changing. For some businesses, keeping up with the latest SEO trends is very difficult. For other companies, trying to fit the right amount of SEO into a tight budget can be a challenge. However, even if your SEO budget is limited, you can still get valuable returns if you do it right.
SEO Strategies on a Budget
Of course, every company is different and no two budgets are likely the same, especially when it comes to marketing. So which things should you focus on, even if you have a tight SEO budget?
Location Specific – local SEO is a great way to do SEO on a budget. Focusing specifically on the customers closest to you is much more effective than trying to get attention from a broad audience. A good way to do this is to use Google My Business, formerly known as Google Places. It’s important to include specific and relevant information on this page. Include the right keywords and an accurate description of your services or products. Include your hours and relevant images, as well.
The Right Keywords – there are hundreds of keywords to choose from. If your budget is limited then you should focus on long-tail keywords. These are typically specific phrases that your desired customers would be using to search. They can also be location specific. These keywords are easier on your budget because chances are they are less competitive than generic keywords that everyone is fighting for. They also help you reach the exact audience you’re looking for, meaning leads are more likely to become a conversion.
Fresh Content – no matter how limited your SEO budget might be, there’s nothing more effective than fresh, relevant content. Publish content as often as you can, as long as it’s quality content. This is not only useful to your users, but it helps you with the search engine rankings.
Boost Your SEO With NUVEW
At NUVEW we offer quality SEO strategies at competitive prices. We also make sure you get every penny’s worth. We know how important the right SEO plan is to your business. We make sure you get the results you seek. Please contact us today and see how we can help you boost your SEO. We offer different plans for different budgets, so contact us today to see how we can help you. Just call us at 219-323-3343, or get in touch with us online by clicking here.
New Local Services Ads from Google
Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app. (Android and iOS compatible)
What are Local Service Ads?
Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.
The potential client can then call or send a message by clicking on the ad. With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.
How to start advertising with a Local Service Ad?
Your business must be approved by Google. First, apply with Google to begin the verification process. This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.
What Services?
Locksmiths, plumbers, electricians, HVAC, and garage door services
Are Local Service Ads in NWI?
Local Service Ads are only available in these major cities:
- Atlanta, GA
- Boston, MA
- Chicago, IL
- Dallas, TX
- Detroit, MI
- Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
- Miami, FL
- New York, NY
- Philadelphia, PA
- Phoenix, AZ
- Seattle, WA
- Washington, D.C.
What is the cost?
Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.
Why should you use Local Service Ads?
- Your company is at the top of the Google Search page
- You only pay for leads related to your service
- Easy way to build the Google Guarantee
- Convenient use for you with the app to manage and reply to customers
- Direct communication with potential clients
What can NUVEW do to help you?
Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.
How to Dominate Local SEO
Top Tips for Successful Local Search
SEO is obviously important. But there are so many layers of SEO and just as many factors that determine its effectiveness. One such factor is location. In fact, location is so important that “local SEO” is now it’s own thing. In other words, SEO by itself is not enough for many businesses. Companies now have to factor in their local SEO more than anything else. This is especially true for small businesses that are focused on certain geographic locations for the majority of their business. So with that in mind, let’s look at some of the most important things you should do to make your local SEO count.
Optimize Meta Description and Title
The title of your web page, as well as the meta description that shows up on the search engine results page, need to be optimized for local search. Include specific geographic names in both of these spots so users can find you quickly in the precise moment they are searching near you.
Mobile-Friendly Website
Of course, you have to have a mobile friendly website. The effectiveness of your local search depends on how responsive your website is. When a nearby potential customer finds you in the search results they want to quickly and easily find what they’re looking for on your site. If they can’t do this on a mobile device they’ll look elsewhere.
Get as Many Social Mentions and Reviews as Possible
Web users these days put a lot of value in social sharing and customer reviews. It’s one of the best ways to get more business. Therefore, you need to work at getting as many positive reviews and social shares as you can. This will help draw other local customers to your website.
Connect With Other Local Businesses
Of course, you don’t want to work with direct competitors, but building strategic business relationships with other companies in the area can help increase your business. You can set up campaigns together that will help both companies.
NUVEW Has Your Back for Local SEO
We understand the importance of local SEO at NUVEW and we specialize in helping small businesses reach their local target audience. When you work with NUVEW you’ll get expert help in your local SEO efforts. We implement these important strategies in order to ensure your website hits its target. Please contact us today for specialized help with your local SEO. Just call us at 219-323-3343, or click here to contact us online.
