Category: Local Search Engine Optimization (Local SEO)

Small business owners throughout Indiana are constantly looking for ways to market their businesses effectively while on a budget. If you’ve been maintaining your website, posting to your blog, and keeping up with your social media profiles,

There are two main ways to bring traffic to your website: paid advertising tactics and organic search strategies. While paid advertising can work wonders, organic search traffic can have better and more meaningful long-term results. Here are some ways

As you develop your website and build out your content, one important aspect that you don’t want to overlook is the significance of a call to action, sometimes called a CTA. A call to action should be

For businesses trying to get ahead of competitors in the digital age, having a presence on as many relevant social media sites as possible is critical. One important social site that your business should be using is

Your website’s homepage, or landing page, is arguably the most important page on your website. While other pages may provide information about your backstory, certain products, or how to contact your company, your homepage is where visitors

As a business with a website, the primary purpose of your website is to increase conversions—the number of users on your website who are converted from mere visitors to actual customers. Of course, the long-term goal is

Instagram is a very popular social media platform that is used by people of all ages worldwide. For businesses, the use of Instagram provides a unique marketing opportunity. The following provides some tips on using Instagram to

If your website looks like it was built in the ‘90s or the early 2000s, it’s time for an upgrade. How your website looks is as important as how your website performs. If you’re missing out on

Search Engine Optimization, or SEO, is the process of optimizing your website so that search engines can a) find it and b) place it towards the top of a search engine’s results page. If you don’t have