Designing the Right Website for Your Brand

You’ve probably heard plenty of tips for boosting your website’s traffic. Maintaining good SEO practices on your website’s back end allows you to climb the search rankings and secure your place at the top of the searches your customers are making. But keeping visitors on the page and providing a memorable experience isn’t always as straightforward. Even if you are satisfied with the amount of traffic your site receives, a redesign can boost conversions and ensure your site is optimized for your brand. Here are a few tips to consider when designing your website. 

Strategize the Website’s Structural Layout

Every website has two major structural elements: containers and content. Choosing the right style and structure influences how clients engage with your website. Understand visual hierarchy to determine what elements should be prioritized at the top of the page. Things of higher visual prominence will be larger, higher on the page, and have greater color contrast than features that are meant to complement. Everyone will notice a large video near the top of the page. Few people will pay attention to a low-contrast box of text surrounded by pictures. All elements should lead to the call to action, which is typically a page or section that allows visitors to leave a message. 

Answer Your Customers’ Questions

Don’t be afraid to fill out your home page. While you don’t want to make clients scroll forever to find the call to action, a longer webpage was associated with higher conversion rates. Ensure your clients’ questions are answered while still leaving room for them to contact you for specific advice. For instance, a family law attorney can benefit from having a roadmap widget outlining the basic steps of divorce or child custody. An FAQ section can also provide helpful information at a glance.

Keep it Simple

An informative webpage is important for increasing conversions. However, you don’t want to stuff as much content as possible into a single page. Many clients appreciate a clean, modern design that maximizes accessibility. Graphics and text need to be balanced to avoid looking cluttered. It helps to compartmentalize each section of the homepage. Start with a clean banner image and header. Then, use contrasting colors to separate different sections on the page: an introductory paragraph, a video, or an interactive widget. Your clients will have an easier time navigating the page while taking in the information they’re looking for. 

Choose the Right Pictures

Faces are powerful imagery. When clients see an image—whether it’s of a happy couple, a confident attorney, or a family—they connect to its subjects and visualize their own goals. Pictures are a powerful element of web design, so choose the right photos for your website. Consider the colors, contrast, and ambiance of each image. The right images will make your website more inviting and increase conversions. 

Call a Web Design Expert Today

Creating the right website for your brand is easiest with a web design expert. Explore design ideas with NUVEW Web Solutions today.