Just as there are thousands of different businesses out there, there are also hundreds of different marketing companies, many of them located right here in Indiana. As a business owner with marketing needs, what’s the best way to select a digital marketing company for your business? As a team that’s been in the industry for years, here are some tips to help you get started–
Give a Company Full Context
When you’re in the position to hire a marketing company, take the time to sit down with the company and provide them all of the context they need to be able to tell you what they can really offer. For example, what’s your business and industry? What are your goals? Who are your target customers? What do you want to get out of hiring a marketing firm? The more you share, the more information you’ll get back and the better informed both parties will be.
Look for Comprehensive Services
Don’t choose a company that only offers one service. For example, you may think that you only need a website, but choosing a company that only offers web development services would be a mistake. What happens if you decide you want blogging and SEO services, too? It’s best to find a comprehensive marketing company from the get-go that can do it all. This way, you don’t have to switch companies at any point, and you won’t have to worry about different companies taking slightly different branding or strategy approaches.
Ask for Results
Before you hire a company–even one that you really like–ask them to show you some of the results that they’ve gotten. For example, you may want to see some of the websites they’ve built, or some proof of increased search rankings or leads.
Consider Cultural Fit
If all of the boxes above are checked and you’re about to commit to a company, do one last check to make sure that you actually like the people you’re working with and that the marketing company is a good fit with yours. For example, some marketing companies may have a more modern voice, others a more traditional one–what resonates most with your company?
Call NUVEW Today to Learn More About Our Process and Services
At NUVEW, we’re passionate about what we do and will go above and beyond to develop a marketing strategy that works. To learn more about our team and our digital marketing services, including SEO, blogging, website design and development, social media marketing, and more, reach out to us today by phone or online.
