A few months ago, we published a blog post about the importance of infographics–which are graphical representations of data or information–for your website. What we failed to talk about, though, is the importance of graphics overall, and especially photos, as you design a website and a digital marketing strategy.
Whether you are building your website on your own or you are outsourcing your web development needs to a professional company, high-quality, professional photographs are a must.
Photographs Are a Form of Visual Content Marketing
Sometimes, there is nothing more powerful than a photograph. Whether you need to tell a story, pull at a user’s heartstrings, represent a feeling or situation, or highlight a product, posting a high-quality photo can be the best way to do it. By marketing your content visually, you are able to connect with people in a unique way, including those who may not speak the same language (the language your content is posted in) or share the same cultural values.
Photographs Are More Memorable
Not only are photographs a form of visual content marketing, allowing you to say more to your audience with fewer words, but they are also more memorable than text alone, too. What’s more, with so much text and information around us and available at all times, users are overwhelmed and overburdened. They want information that’s not only memorable but digestible and enjoyable to process. Think about it: photographs are the reason why sites like Instagram are so popular – with a single photo, a user is able to communicate with a large network of people. You, too, have the opportunity to do this for your business.
High-quality Photos Are Affordable
We know that photos can be used to tell a story, engage a user, attract a user to your site, and convince your user to stick around. We also know that photos are an effective way to communicate a lot of information visually and that they are more memorable than text alone.
But what about the argument that high-quality photography is just too expensive for your business to invest in?
While there’s no doubt that hiring a professional photographer to shoot for you can be unaffordable for some small businesses, the good news is that there are other options. First, smartphones today have amazing cameras capable of taking breathtaking shots. Second, there are numerous stock photos for sale or for free that your company can purchase.
Partner with NUVEW to Improve Your Website
An important part of website design and digital marketing is the incorporation of effective imagery and photography. Our web design and marketing company realizes this and can help your business incorporate photos that are meaningful. To learn more about working with our team, please connect with us by phone or online today.