Make Sure You’re Doing Social Media Marketing Right

Posted on August 18, 2015

There’s no one right way to do social media marketing. Facebook, Twitter, Instagram, Google+, MySpace and the like; they all have value in the social media sphere. Social media is an important part of any digital marketing campaign but just like with any other aspect of online marketing, you have to do it right. You can’t just be an occasional commentator on Facebook or send out the periodical tweet. If you find that your social media marketing is not really meeting your expectations, then you need to take a closer look at your strategy and how well it’s being executed.

So what can you do if your social media marketing isn’t up to par? There are several options, but implementing these few strategies can make a big difference. We’ve said it before and we’ll say it again: meaningful content is extremely important. you need to continually post new content that is relevant and useful to your users. One not-so-common idea when it comes to new content is to post it after business hours. A lot of people don’t search the web until after the business day is done, which means your new content could get more eyeballs if you post it later in the day.

Another important thing to keep in mind is to avoid over-selling. Your content should provide valuable information instead of just focusing solely on selling. In fact, you can even post blogs and articles without sales or marketing pitches. This can send a message to your customers and users that you care about them and are not just trying to make a sale. If you can reward your customers in some way, including local customers, this is another way to improve your social media presence. Doing giveaways and contests can also bring more traffic to your business as well as more friends, followers and likes to your social media presence.

All of these techniques are useful to improve your social media marketing and NUVEW can help you with all of them. Our SEO and online marketing strategies, including our social media marketing experience, can help you achieve better results, increase your search engine rankings and create real sales leads. If your social media presence needs a boost, you’ve come to the right place. We’ll help you develop a stronger plan and then execute it with precision. We also provide you with real measurements to see the results. Please contact us today and let us give your social media marketing a breath of fresh air. Call us today at 219-227-8558, or click here to contact us online.