Social media marketing is important. Obviously. SEO is just as important, if not more so. But you know that already. The trick is getting them to work together for your advantage. What you really want is to get your social media marketing to boost your SEO. So in reality, these two marketing strategies go hand in hand, if you want to leverage the best results for your online business. Here are several tips to get the most out of your social media for your SEO.
Quality Over Quantity
Links are an important part of SEO. But it’s not just the number of links that matter. It’s the quality of those links. The same is true for followers when it comes to social media marketing. The best way to get the right followers is to continually build your brand, offer quality content, and encourage user to follow you. Don’t try to buy them.
External Link-Building via Social Media
Speaking of links, social media is a great way to build external links. This goes hand in hand with getting more followers. The more followers and likes you get, the more shares you will get. This will give your followers more chances to see and share your content, and link to it. That’s why creating quality content is essential. It should be thoughtful, entertaining, and easy to read, and offer answers.
At the same time, make sure the content you share is not too pushy. In other words, you don’t want your content to be too salesy. It’s better to offer useful, original content that your followers can use. It’s ok to sell, but you can’t overdo it. Instead, you should be constantly building your brand and reiterating your brand message.
Just like with SEO, you need to think local when it comes to social media marketing. If you get involved with a local event make sure you share this and make your nearby users aware. Use pictures and videos from these events and if you partner with another nearby organization you can both help each other to leverage the event with your followers in the given location.
Make Sure Your Social Media Is Working
No one wants to waste his or her valuable time and resources. You know you need to get your social media marketing done right. After all, you want to make sure it’s working. If you’re having trouble getting the SEO results you want from social media, then contact NUVEW today. We’ll make sure your social media efforts are making their mark. You’ll get the followers you want. This will lead to more leads and conversions. So contact NUVEW today to make sure your social media marketing is actually helping your SEO. Click here, or call us at 219-323-3343.