Successfully Integrating Video Content Into Your Website

Today, video is an important tool to communicate information about your brand, services, and products to your customers. Yet successfully integrating video content into your website and your digital marketing strategy can be intimidating, regardless of how important it is. At NUVEW, our digital marketing specialists can help. Reach out to us today to learn more about how to get started. 

Why Integrate Video on Your Website?

It’s important to understand why video integration is so important and highly recommended. A 2020 survey found that more than 80 percent of people have been convinced to buy a product or service by watching the brand’s video; a similar percentage of marketers report that using video has helped to generate leads. Because the vast majority of businesses—nearly 90 percent—use video as a marketing tool, you’re falling behind your competitors if you’re not integrating video into your marketing strategy, too. 

How to Successfully Integrate Video

If you’re new to digital marketing, working with professionals is strongly recommended. That being said, here are some tips for successfully integrating video into your website—

• Get clear on your goals. First, define what your goals and objectives are. During this step in the process, you should also define your target audience. Knowing what you’re hoping to achieve should be the grounding rod for your entire strategy. 
• Narrow down style/type of video. Next, make a decision about what types of videos you want to create (and why!). There’s no wrong type of video. Some common types of videos that are used for digital marketing include: 
  • • Live streaming

• • • Expert videos

• • • Product videos

• • • Testimonials

• • • How-to videos

• Choose the right hosting platform. Next, you’ll need to choose the best video hosting platform for you. This is a key piece of your strategy, as the hosting platform you choose may dictate the type and length of video you create. 
• Embed—don’t just upload/post a link. Finally, once your videos are created and ready to go, don’t just upload your videos or post a link to your videos on your website; instead, embed the videos. Embedded video will reduce load time, improve search engine optimization, overcome bandwidth limitations, and result in higher video quality. 

Get Help from a Digital Marketing Professional Today

If you’re not sure where to start when it comes to incorporating video into your website and your digital marketing strategy, call a professional for help. At NUVEW, we are experts in all things digital marketing, including seamless video integration services. Reach out to our team today by phone or online to get started.