Category: Social Media Marketing (SMM)

As a business owner in Indiana, making new customer connections wherever possible in order to increase your profits and your impact should be something that you’re constantly focusing on. One of the tools that you have available

Whether you’re the owner of a startup business that’s just getting its foot in the door, figuratively speaking, or a well-established business in Indiana, having a digital marketing strategy in place and investing in your digital marketing

As defined by Wordstream, conversion rate is the percentage of visitors to your site who complete a desired goal. The higher the conversion rate, the better; conversion rate is indicative of users doing what you want, moving

If your business is attempting to improve its digital presence with smart online marketing, you’ve probably heard about the call to action, often referred to as a CTA. The call to action is one of the most

Most businesses aren’t overly focused on their marketing efforts; instead, they are committed to providing a great product or service and ensuring customer satisfaction. But doing good business only goes so far in today’s digital marketing age.

A successful online marketing campaign is about implementing a successful strategy, reaching customers, and converting leads into sales. But in order to be as most effective as possible, it’s important that marketing efforts--and relevant data points and

As a business owner who’s attempting to grow their online presence, understanding the basics of SEO--search engine optimization--is a necessity. However, SEO can be confusing, and attempting to implement an effective SEO strategy on one’s own may

How does social media marketing work, and why is it important for my business? There are various forms of digital marketing that are important for a business. To be sure, some of the strategies that companies often

Social media is an affordable and viable option for you to use to get the word out about your business. Today it is estimated that three billion people use social media to connect with family, friends, and