Social Media Marketing (SMM)

Tight Budget? You Can Still Afford SEO

Doing SEO With a Minimal Budget

As you likely already know, you can’t overlook SEO. If you plan to have a strong online presence then you have to do it. There are so many aspects to SEO and industry trends are always changing. For some businesses, keeping up with the latest SEO trends is very difficult. For other companies, trying to fit the right amount of SEO into a tight budget can be a challenge. However, even if your SEO budget is limited, you can still get valuable returns if you do it right.

SEO Strategies on a Budget

Of course, every company is different and no two budgets are likely the same, especially when it comes to marketing. So which things should you focus on, even if you have a tight SEO budget?

Location Specific local SEO is a great way to do SEO on a budget. Focusing specifically on the customers closest to you is much more effective than trying to get attention from a broad audience. A good way to do this is to use Google My Business, formerly known as Google Places. It’s important to include specific and relevant information on this page. Include the right keywords and an accurate description of your services or products. Include your hours and relevant images, as well.

The Right Keywords – there are hundreds of keywords to choose from. If your budget is limited then you should focus on long-tail keywords. These are typically specific phrases that your desired customers would be using to search. They can also be location specific. These keywords are easier on your budget because chances are they are less competitive than generic keywords that everyone is fighting for. They also help you reach the exact audience you’re looking for, meaning leads are more likely to become a conversion.

Fresh Content – no matter how limited your SEO budget might be, there’s nothing more effective than fresh, relevant content. Publish content as often as you can, as long as it’s quality content. This is not only useful to your users, but it helps you with the search engine rankings.

Boost Your SEO With NUVEW

At NUVEW we offer quality SEO strategies at competitive prices. We also make sure you get every penny’s worth. We know how important the right SEO plan is to your business. We make sure you get the results you seek. Please contact us today and see how we can help you boost your SEO. We offer different plans for different budgets, so contact us today to see how we can help you. Just call us at 219-323-3343, or get in touch with us online by clicking here.

New Local Services Ads from Google

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app.  (Android and iOS compatible)

What are Local Service Ads?

Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.

The potential client can then call or send a message by clicking on the ad.  With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.

How to start advertising with a Local Service Ad?

Your business must be approved by Google. First, apply with Google to begin the verification process.  This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.

What Services?

Locksmiths, plumbers, electricians, HVAC, and garage door services

Are Local Service Ads in NWI?

Local Service Ads are only available in these major cities:

  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
  • Miami, FL
  • New York, NY
  • Philadelphia, PA
  • Phoenix, AZ
  • Seattle, WA
  • Washington, D.C.

What is the cost?

Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.

Why should you use Local Service Ads?

  • Your company is at the top of the Google Search page
  • You only pay for leads related to your service
  • Easy way to build the Google Guarantee
  • Convenient use for you with the app to manage and reply to customers
  • Direct communication with potential clients

What can NUVEW do to help you?

Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.

Are You Doing Social Media Marketing Right?

The Best Practices for Effective SMM

You already know you can’t ignore social media. It’s just as much a part of marketing today, as newspaper ads were before the Internet. The problem is social media marketing isn’t exactly easy. There are many factors to consider and there are many possible missteps you can take if you’re not careful. Therefore, it’s vital that your social media marketing strategies are in line with the current, best practices. What you don’t know CAN hurt you.

Key Factors to Implement

Here’s what you have to implement if you want to get social media marketing right.

Start With the Right Goals – it’s important to set goals, but they have to be realistic. Everyone wants to reach the moon, but successful social media takes time and effort. Don’t aim too high and set yourself up for unachievable results.

Keep it Simple – content is great, but quality is better than quantity. To that point, keep things simple and brief. Make your content useful, timely and to the point. This will keep your readers and followers engaged and coming back for more. Many times, the shorter the post is, the better it is.

Be Creative With Content – your content should also be creative. In other words, use as much diversity in your content as possible. Photos, videos, branded images, live feeds, and the like are great ways to keep followers interested and tuned in.

Be Ready for Changes – one constant in social media is change. Things will always change, including what’s hot, and what counts as a quality content. The algorithms that determine SEO results  will also change so just be prepared to be flexible and make adjustments.

Remember Integrity – lastly, make sure you remain true to your ethics and integrity. Never try to deceive people and always be honest with your followers. If you want to build a lasting relationship with them, then you have to stay true to your ethics.

Are You Ready to Get Social?

If you’re not implementing these best practices in your social media strategies then it’s time to make some changes. But you don’t have to do this on your own. Contact NUVEW today to get all the expert help and advice you need for effective social media marketing. We not only adhere to these important principles, but many others that make our customers’ social media marketing campaigns effective. So contact NUVEW today if you are looking for better results from your social media marketing campaigns. Just call us at 219-323-3343, or connect with us online by clicking here.