Social Media Marketing (SMM)

Social Media and SEO – What’s the Connection?

For businesses in Illinois, Indiana, and throughout the country, the only way to remain competitive is to have a great website, and know how to drive traffic to that website. Indeed, gone are the days, unfortunately, when just doing “good business” was what got companies referrals and customers. Instead, today, customers are interested in businesses’ online activities, online reviews, blog content, website user experience, and more. And one thing that can affect search engine optimization (SEO) the most is social media activity. Here’s what you should know–

Ranking Signals Used by Search Engines

A brief synopsis of the complexity of this topic is this: Google uses a number of different factors (and nobody really knows what they all are) in order to determine how a website should rank, i.e where it should be displayed on a search results page – towards the top or towards the bottom. We know that one such factor that Google and other search engines consider is that of shared links on social media sites like Facebook and Twitter. This means that activity on both of these sites is used as a “ranking signal,” and that maintaining a strong presence on either or both could help your company rank higher. Keep in mind that there is a correlation between social media use and ranking, not necessarily causation.

Ranking Signals Aside, Social Media Builds Your Audience

Let’s pretend for a minute that social media use and engagement isn’t a ranking signal and has no correlation between where a company’s website falls on a search results page. Even if we assumed this to be true (which data shows that it isn’t), we know that regardless, social media builds your audience.

Essentially, as a platform with more than two billions users, Facebook is a fantastic place to let those in your community and surrounding areas know about your product, product goals and development, and your company story. You can improve your web presence and quickly build your audience using Facebook and other social media platforms. And because new websites are being created by the hundreds every minute, doing whatever you can to increase your audience and improve your web presence is strongly recommended.

Improve Your Social Media Presence Today

Understanding how social media works and the strong relationship it has with SEO can be confusing as a non-marketing professional. Which is why if you want to drive organic traffic to your website and increase the number of qualified leads you receive, working with a marketing and SEO professional is a must. At NUVEW, we specialize in all aspects of online marketing, including both SEO and social media marketing.

To learn more about our online marketing services and how we can support your business’ growth, please call us today at 219-323-3343 or send us a message telling us more about your online marketing goals. We are a local SEO company that’s passionate about supporting other local businesses in our community.

5 SEO Tips to Improve Your Website Rankings

Being a business owner is hard work. Not only do you have to deal with the ins and outs of managing a successful business, but you also have to cope with discovering strategies for advertising and marketing your business. For business owners who grew up prior to the digital age, the world of online marketing and SEO (search engine optimization) may be difficult to navigate. Fortunately, our team at NUVEW is here to help you understand the best SEO strategies and tips for improving your website rankings and driving qualified leads. Here are five SEO tips to get you started – call us today for personalized services you can count on.

  1. 1. Publish Original Content

If your website doesn’t feature a blog, and if your blog doesn’t feature original (not to mention engaging and creative and relevant) content, then you’re missing out a huge opportunity to improve your website rankings.

  1. 2. Keep Things Current

Having a website and a blog is great, but just posting once and then forgetting about it for weeks or months at a time won’t do you any favors. Instead, you need to keep things current. This means posting to your website on a regular basis, and ensuring that any information on your website is relevant and up-to-date.

  1. 3. Know How to Use Links

Linking to relevant and authoritative sites is one of the best ways to get search engine recognition. What can be equally as effective, if not more so, is getting other authoritative sites to link back to your website (which means you need convincing, credible content).

  1. 4. Don’t Forget About Off-Website Activities

Your website is a huge part of your overall online marketing strategy, but it’s not everything. In fact, another activity that can be great for your SEO optimization is to create social media profiles (Instagram, Facebook, and Twitter are the top three) and to use them regularly. There is data to suggest that the use of social media has a positive effect on search engine ranking, and there is no doubt that at the very least, using social media increases your reach and your audience.

  1. 5. Invest in Some Technical SEO Support

All of the SEO tips above are fairly organic – they require being active and engaged, and then count on search engines to do the rest. But more technical SEO tips, such as a focus on your server and indexability, can have a significant impact on website traffic, too. Working with a pro is strongly recommend.

Call NUVEW Today for SEO Support

At NUVEW, we care about helping your business grow and flourish. To learn more about our online marketing services and how we can help your business, please call us today at 219-323-3343 or reach out to us by sending us a message. We are SEO and online marketing specialists.

Creating Outstanding Social Media Content For Your Company

Content, Content, Content

What was your last post on your company’s Facebook or Twitter account? Did it drive more business to your site? If you posted the right content, then chances are you were rewarded with more business. Content is very important, and it has to have a call to action so customers can react to the message. Paying attention to what works well and what your audience responds to will make it easier to create effective content that gets results.

Examples of Good Content

Every business has its customers and audience. However, some content strategies work well for everyone. These strategies include highlighting your staff, sharing stories about how you go the extra mile for customers and turning the spotlight on a civic organization or charity that you care deeply about and want to help promote. Your call to action will be to contact your company for more information.

Some specific examples are:

  • Take an image of your staff at work — You can post a funny picture of your team taking a break in the office and post it on Facebook, Twitter,  Instagram, and LinkedIn.
  • Share a success story about your company — When you share positive stories, people will respond with their own positive stories. Share on Facebook, Twitter,  Instagram, and LinkedIn.
  • Post an event for a local charity — Your customers will think highly of you when you promote charity events. It is always a feel-good story. You can post this on all your social media accounts.
  • Thank your customers for doing business with your company — When you publically tell your customers that you appreciate them, often you will be rewarded with repeat business. Share this post on Facebook, Twitter,  Instagram, Youtube, and LinkedIn.

 

Creating Outstanding Social Media Content For Your Company

At NUVEW, we understand your need for content that delivers results. We will take the time to review your social media platforms and see what has worked in the past and what fell flat. We will create a comprehensive plan that will send the perfect message about your company and then will post variations of that message on all social media platforms. You will be pleased with the results.

NUVEW Is Here to Help with Your Social Media Content

Social media is up and running 24/7. It is the media that never sleeps. Is your contact capturing the attention it should? It is important to post content that attracts customers to your site. If your social media marketing needs a boost, don’t delay. Contact NUVEW for help. Our experienced social media marketing team will get you back on top. We can improve your online presence. Please contact NUVEW today by clicking here, or by calling us at 219-323-3343.