Social Media Marketing (SMM)

What SEO Measurements Really Matter?

How Are You Doing With Your SEO

It’s time for another discussion about search engine optimization, otherwise known as SEO. So by now, you know that SEO is essential. You also know that it’s supposed to help you move up in the search engine rankings when you do it right. That means you’re supposed to get more visitors to your website, and in a perfect world, more business for your company. So of course, you’re probably always checking your SEO stats. Well, the funny thing about SEO is there are a lot of numbers to look at. But some of them are more important than others.

What You Should Measure

So how should you measure SEO? You need to answer these three key questions when you think about SEO measurements:

  • What can I measure?
  • What’s most important to my business?
  • What can I control?

So with those questions in mind, here are the key measurements of SEO that you should really care about:

Traffic – one of the first things you will measure is how much traffic you are getting to your website. You can track this in many ways, but Google Analytics is an easy tool to use for most people. It will help you track the number of visitors you have to all of your pages and how they got there.

Ranking – this is the big SEO statistic that everyone notices. How can you not? You type in a search and you see your company’s name at the top of the list. That’s great news, but page ranking is only one aspect of SEO. Yes, you should keep moving up as much as you can and do everything to stay at the top when you get there. But there’s more to SEO than your page ranking.

Engagement – This is a great way to get a true reading on the success of your SEO efforts. You want lots of traffic and a high ranking, but if your followers aren’t engaged then how much of an effect are you having on them? So, you need to engage them well and keep engaging them. You can measure engagement by how many likes, followers, shares, subscriptions, and purchases you get.

Leads or Revenue – we saved the best for last. None of these other statistics really matter if your bottom line is not moving in the right direction. This is the measurement that matters most. After all, this is why you are using SEO in the first place. At least it should be. Your ranking doesn’t really matter unless it’s helping you get more leads or conversions. So put the most stock into this measurement.

Make Sure Your SEO Is Hitting the Mark

There are many aspects to SEO and every business wants to come out on top. However, not all SEO statistics matter as much as others. If you’re not sure how to measure your SEO success, or even what to measure for, then it’s time to get some help from NUVEW. We understand SEO metrics and we’ll help you see the most important numbers. Please contact us today at 219-323-3343. You can also contact us online by clicking here.

The Right Digital Marketing Moves to Boost Your Brand

Give Your Brand a Boost with Digital Marketing

Have you given your digital marketing strategy any thought lately? A lot has changed in the world of digital, or online, marketing in recent years. That means you have to keep up with the changes. You can’t afford to miss the boat on the latest online marketing trends. In fact, when it comes to digital marketing, things are always changing. So, what worked for you last year might already be outdated this year.

Latest Digital Marketing Trends

So how can you keep up? Here are several digital marketing trends that are currently seeing a big push in the industry.

Relevancy Matters – giving your followers relevant content is more important than gathering a large list of followers. In other words, simply having a big collection of email subscribers doesn’t count as much as offering greater relevancy and intimacy to the followers you have. Give your users what they’re looking for and you’ll continue to get more.

Get Their Attention – there are so many different messages available to people online. If you want your messages to stand out you must be able to express their significance clearly and concisely. When you do this, you can get people’s attention. Once you have their attention, you can start to build their loyalty and eventually they’ll open your wallets.

Be Far Reaching – it goes without saying that online marketing is all about being seen. That is easier said than done. But the point is, you want to reach as many people as you can. However, it’s not reaching just anyone that matters. It’s being able to reach as many potential customers as you can. In other words, you want to get in front of as many good leads that are most relevant to your business.

Multiple Platforms – we all know social media is everywhere and the choices are endless. While it’s not always a good idea to have a presence on every social media platform as possible, you should consider doing more than just one. Do your research and determine which platforms fit your business best, and more importantly, which ones your target audience are using.

Digital Marketing Done Right

Online marketing is a constantly changing industry. If you rely on your digital marketing to help boost your business, then you can’t afford to fall behind the latest trends and allow your competitors to get ahead. At NUVEW, we know the importance of digital marketing to your online business. We help companies stay up to date and in the know. Please contact us today for help with all your digital marketing needs. Call 219-323-3343, or click here to connect with us online.

What Type of Social Media Posts Should You Be Sharing?

Try These Social Media Posts

Social media has become a huge part of digital marketing and SEO. Everyone does social media so you can’t afford to ignore it. Most businesses know they must have at least some kind of social media presence if they want to stay relevant online. Additionally, most businesses are aware that they need to include company news as part of their social media efforts. However, did you know that company news is just scratching the surface when it comes to social media posts?

Are You Doing These in Social Media?

There are so many other types of posts you should be sharing through social media. Here are a few.

Guest content – having content created by others in the industry, influencers in other industries, or even some of your most loyal followers can be a great way to share posts on social media when you don’t have any company news to share.

Repackaged or updated content – some of the best content is repackaged or refreshed content that has already done well before. You can refresh older content by using new images, or links, as well as adding any updated information. This is a great way to interact with followers and give them more of what they like.

Industry player and customer content – another way to stay engaged with your followers when the news is a little slow is to share other relevant posts. These can come from your industry partners, your social buddies, and your customers. By sharing and commenting on other posts that are relevant to your audience you can engage them more often and attract followers from other businesses.

Follower engagement – whenever you get positive feedback and other types of engagement from your followers you should share this content with everyone else. Likewise, you should be trying to engage with your followers all the time. You can’t just try to engage them when you have company news to share. Sometimes, simply engaging your followers with conversational posts is a great way to get them to engage back with you. This builds your relationship with them and their trust in your brand.

Doing Social Media With NUVEW

At NUVEW, we know the importance of social media. What you share via your social sites can play a huge role in your online business. However, if you don’t do your social media right, you could alienate your followers and lose business. Plus, the way social media works, one small misstep can end up hurting you more than you ever thought possible. So don’t take any chances. Make sure you get your social media posts right. Contact NUVEW for help. We’ll make sure you send the right messages, at the right times. And we’ll make sure those messages reach the right audience. So call us today at 219-277-8558, or click her to connect with us online.