Social Media Marketing (SMM)

The Science Behind Choosing Your SEO Keywords

Ready to Choose Your Keywords?

Your new website is all ready to go. You’ve got the perfect design for your business and your content is the bomb. So now what? Now you need to get people there. That requires the right SEO plan and strategies, including choosing the best keywords to get the most bang for your buck, so to speak. Keywords are a vital part of your SEO efforts. They can help you move up the rankings if you get them right. Essentially, choosing the right keywords allows you to decide which searches you want to rank for.

Know Your Goals

There are so many possible keywords to choose from. Depending on your particular business, there could be hundreds, or even more. However, before you start trying to decide which ones you want to compete for, you need to determine your goals. Of course, you want to make money, but your goals need to be more streamlined than that. For example, ask yourself how quickly you want to see results, what kind of traffic are you looking for and who is your audience? Answer these questions to help determine your goals.

Mix and Match

As mentioned there are all kinds of keywords, including both head and long-tail keywords. Head keywords consist of short, specific phrases, while long-tail keywords are longer phrases with less traffic, but also less competition. It’s a good idea to have at least some of both kinds.

Do Some Research

Once you’ve selected some keywords start doing some searches and see what comes up for those keywords. This will help you understand whom you’re competing with and how tough the battle will be. It will also help you narrow down your list and make adjustments as necessary. In fact, you should look at all the options closely and determine their relevance, their volume and their current rankings, as well. Lastly, pick the top candidates that best match your SEO goals.

Choose Wisely

Remember, choosing the right keywords is not an “exact” science. It will usually take some trial and error, but over time you will get it right if you follow these tips. Additionally, make sure you watch and track your results carefully so you can make adjustments as needed. At NUVEW we have an in-depth understanding of the keyword process and we help customers nail down the right keywords for their SEO strategies. Please contact us for help with your SEO efforts, including choosing your keywords. Call us at 219-227-8558, or click here to connect with us online.

Top Trends to Watch in 2018 for Social Media Marketing

Are You Ready for These Social Media Trends?

Another year has come and gone. Now that we’ve rung in 2018, it’s time to start looking ahead at what this New Year will bring. Technology is always evolving, as is the Internet and the ways we use it. Of course, social media is in constant flux and new trends are popping up all the time, including new social media platforms. Social media marketing continues to be an important part of almost all businesses and that means you need to be up to date on the latest trends evolving in the industry. So here are a few things to watch out for in social media marketing in 2018.

Video, Video and More Video

What’s your latest status? Actually, no one really cares too much about that anymore. The fact is, status updates are so 2012. These days, people want to see videos and a lot of them. Whether it’s posting pre-packaged video, live chat or live feed video, your users want to see and not just read about what’s going on. In fact, research shows that 43 percent of people want to see video, while nearly 52 percent of marketing professionals say video has the best ROI of all content.

How Valuable Are Influencers?

Influencers are still a huge part of social media and that trend will continue in 2018. If you can get a influencer in your market or expertise to follow or like you then you will likely see instant results. In fact, expect companies from large to small focus on social media influencers even more this coming year. Here are a couple statistics to back this up. Seventy percent of all teens that subscribe to YouTube actually trust social influencers more than celebrities. Additionally, more than 85 percent of all women use opinions expressed on social media before buying something. The bottom line, social media Influencers count.

Twitter is Lagging Behind

While Twitter obviously remains relevant in the social media industry, its influence is dwindling. Facebook and Instagram are both seeing much better results than Twitter when it comes to marketing. This past year, Facebook, Instagram and LinkedIn all had success generating new followers, while Twitter was far behind the competition. So what will happen in 2018? Most likely, executives at Twitter will implement the necessary changes to make Twitter just as relevant and popular as other social platforms.

Stay Current With the Latest Trends

When you rely on NUVEW to keep your website current with the latest social media marketing trends you won’t get left behind. NUVEW will help you up your social media marketing game and achieve quality results. Please contact us today for help with your social media marketing strategy by clicking here, or by calling 219-227-8558.

How to Integrate Social Media With Your Marketing

Social Media and Marketing Should Work Together

If you run a business you know marketing is essential to your success. By now, most business owners are also aware that social media is one of the best ways to market your products or services. The term social media marketing has become synonymous with social media, but really, it takes effort and planning to truly integrate your social media platforms with your marketing strategies. It’s not enough to just post on Facebook or tweet on Twitter. Your social media activities must have a purpose.

Tips for Integration

There are several important things to keep in mind to make your social media count and to truly make it part of your marketing efforts. Let’s take a look at a few of the most vital.

  1. Content is the Key – you’ve heard it before and you’ll hear it again: your content is the key. When you engage your followers you do it with witty and interesting posts or tweets that persuade them to visit your site. The key is to have witty and interesting, or useful, content for them when they get there. If they arrive at your site only to find boring or confusing content they won’t stick around and they won’t become customers.


  1. Targeted Ads – there are potential customers to be had, but you have to know where to target your ads so you reach the right customers at the right time. One way to do this, is by using Facebook’s local ad targeting. When you know whom you’re trying to target and where they are, this tool can bring big results.


  1. Opt-in Page – One of the most valuable things any website can have is subscribers. No matter what you offer, the more subscribers you have the more valuable your website and your business. One of the best ways to do this is to create an opt-in landing page. If you do it right, most users won’t mind entering their email address.


  1. Email Marketing – once you start to build that email list you need to use it wisely. That means you need to send out targeted email ads with useful content to your subscribers. These emails should include links back to your social media pages and encourage subscribers to connect with, and follow, you.

NUVEW Can Help

The bottom line in social media marketing is that you must be consistent in order to keep your audience interested and engaged. Please contact NUVEW today for help with your social media marketing. We’ll make sure your social media activity is truly integrated with your marketing efforts, so you get the best results possible. Click here to contact us online or give us a call at 219-227-8558.