Social Media Marketing (SMM)
The Right Digital Marketing Moves to Boost Your Brand
Give Your Brand a Boost with Digital Marketing
Have you given your digital marketing strategy any thought lately? A lot has changed in the world of digital, or online, marketing in recent years. That means you have to keep up with the changes. You can’t afford to miss the boat on the latest online marketing trends. In fact, when it comes to digital marketing, things are always changing. So, what worked for you last year might already be outdated this year.
Latest Digital Marketing Trends
So how can you keep up? Here are several digital marketing trends that are currently seeing a big push in the industry.
Relevancy Matters – giving your followers relevant content is more important than gathering a large list of followers. In other words, simply having a big collection of email subscribers doesn’t count as much as offering greater relevancy and intimacy to the followers you have. Give your users what they’re looking for and you’ll continue to get more.
Get Their Attention – there are so many different messages available to people online. If you want your messages to stand out you must be able to express their significance clearly and concisely. When you do this, you can get people’s attention. Once you have their attention, you can start to build their loyalty and eventually they’ll open your wallets.
Be Far Reaching – it goes without saying that online marketing is all about being seen. That is easier said than done. But the point is, you want to reach as many people as you can. However, it’s not reaching just anyone that matters. It’s being able to reach as many potential customers as you can. In other words, you want to get in front of as many good leads that are most relevant to your business.
Multiple Platforms – we all know social media is everywhere and the choices are endless. While it’s not always a good idea to have a presence on every social media platform as possible, you should consider doing more than just one. Do your research and determine which platforms fit your business best, and more importantly, which ones your target audience are using.
Digital Marketing Done Right
Online marketing is a constantly changing industry. If you rely on your digital marketing to help boost your business, then you can’t afford to fall behind the latest trends and allow your competitors to get ahead. At NUVEW, we know the importance of digital marketing to your online business. We help companies stay up to date and in the know. Please contact us today for help with all your digital marketing needs. Call 219-323-3343, or click here to connect with us online.
What Type of Social Media Posts Should You Be Sharing?
Try These Social Media Posts
Social media has become a huge part of digital marketing and SEO. Everyone does social media so you can’t afford to ignore it. Most businesses know they must have at least some kind of social media presence if they want to stay relevant online. Additionally, most businesses are aware that they need to include company news as part of their social media efforts. However, did you know that company news is just scratching the surface when it comes to social media posts?
Are You Doing These in Social Media?
There are so many other types of posts you should be sharing through social media. Here are a few.
Guest content – having content created by others in the industry, influencers in other industries, or even some of your most loyal followers can be a great way to share posts on social media when you don’t have any company news to share.
Repackaged or updated content – some of the best content is repackaged or refreshed content that has already done well before. You can refresh older content by using new images, or links, as well as adding any updated information. This is a great way to interact with followers and give them more of what they like.
Industry player and customer content – another way to stay engaged with your followers when the news is a little slow is to share other relevant posts. These can come from your industry partners, your social buddies, and your customers. By sharing and commenting on other posts that are relevant to your audience you can engage them more often and attract followers from other businesses.
Follower engagement – whenever you get positive feedback and other types of engagement from your followers you should share this content with everyone else. Likewise, you should be trying to engage with your followers all the time. You can’t just try to engage them when you have company news to share. Sometimes, simply engaging your followers with conversational posts is a great way to get them to engage back with you. This builds your relationship with them and their trust in your brand.
Doing Social Media With NUVEW
At NUVEW, we know the importance of social media. What you share via your social sites can play a huge role in your online business. However, if you don’t do your social media right, you could alienate your followers and lose business. Plus, the way social media works, one small misstep can end up hurting you more than you ever thought possible. So don’t take any chances. Make sure you get your social media posts right. Contact NUVEW for help. We’ll make sure you send the right messages, at the right times. And we’ll make sure those messages reach the right audience. So call us today at 219-277-8558, or click her to connect with us online.
Make Sure Your Social Media Is Helping Your SEO Social Media and SEO Working Together
Social media marketing is important. Obviously. SEO is just as important, if not more so. But you know that already. The trick is getting them to work together for your advantage. What you really want is to get your social media marketing to boost your SEO. So in reality, these two marketing strategies go hand in hand, if you want to leverage the best results for your online business. Here are several tips to get the most out of your social media for your SEO.
Quality Over Quantity
Links are an important part of SEO. But it’s not just the number of links that matter. It’s the quality of those links. The same is true for followers when it comes to social media marketing. The best way to get the right followers is to continually build your brand, offer quality content, and encourage user to follow you. Don’t try to buy them.
External Link-Building via Social Media
Speaking of links, social media is a great way to build external links. This goes hand in hand with getting more followers. The more followers and likes you get, the more shares you will get. This will give your followers more chances to see and share your content, and link to it. That’s why creating quality content is essential. It should be thoughtful, entertaining, and easy to read, and offer answers.
Brand Building
At the same time, make sure the content you share is not too pushy. In other words, you don’t want your content to be too salesy. It’s better to offer useful, original content that your followers can use. It’s ok to sell, but you can’t overdo it. Instead, you should be constantly building your brand and reiterating your brand message.
Think Local
Just like with SEO, you need to think local when it comes to social media marketing. If you get involved with a local event make sure you share this and make your nearby users aware. Use pictures and videos from these events and if you partner with another nearby organization you can both help each other to leverage the event with your followers in the given location.
Make Sure Your Social Media Is Working
No one wants to waste his or her valuable time and resources. You know you need to get your social media marketing done right. After all, you want to make sure it’s working. If you’re having trouble getting the SEO results you want from social media, then contact NUVEW today. We’ll make sure your social media efforts are making their mark. You’ll get the followers you want. This will lead to more leads and conversions. So contact NUVEW today to make sure your social media marketing is actually helping your SEO. Click here, or call us at 219-323-3343.
