Category: Content Creation

In order to stay relevant and connect with customers, brands should be publishing content on a fairly regular basis. While the content itself needs to be engaging in order to be effective, there are also some technical

For companies today, the vast majority--if not the totality--of marketing is done online. While having a website and a social media presence are both a great start, the existence of a website alone isn’t enough to truly

Keeping a website fresh and up-to-date is a key part of a strong online marketing strategy, and a strong online marketing strategy is absolutely necessary for small- and medium-sized businesses in Indiana. But updating your website might

For small business owners throughout Indiana, maintaining an online presence is really important, and can help your business connect with customers and drive sales. While there are different strategies for growing your brand online, one of the

Small businesses may not have the resources or the bandwidth to engage in complex digital marketing campaigns to attract customers; however, digital marketing is still important. Indeed, consumers use the internet to find businesses and, without an

If you’re a small business owner in Indiana, then maintaining a website is an important part of your marketing efforts. Most consumers today use the internet to learn about and compare businesses, and to ultimately make purchasing

Your business’s website is one of its most powerful--if not the most powerful--marketing tools. With your website, you can share information about your business and your products and services, provide updates, establish yourself as an authority in

As your business develops content for its website, you probably already know that developing content that’s specific to and engaging for your audience is important - after all, what would be the point otherwise? However, while developing

Have you heard of the phrase “content marketing unicorn”? Unicorns are the best of the best - the creme de la creme of content marketing, representing the top three percent of content marketing campaigns. A digital marketing