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Category: Digital Marketing

Category: Digital Marketing

How to Know What Content Your Audience Wants

As your business develops content for its website, you probably already know that developing content that’s specific to and engaging for your audience is important - after all, what would be the point otherwise? However, while developing

What’s a Content Marketing Unicorn?

Have you heard of the phrase “content marketing unicorn”? Unicorns are the best of the best - the creme de la creme of content marketing, representing the top three percent of content marketing campaigns. A digital marketing

Ideas to Increase Your Social Media Engagement

Social media is one of the primary tools of communication in today’s world, with more people than ever before using sites like Instagram, Facebook, and Twitter to connect and engage, not just with friends and family, but

The Importance of Photos and Graphics for Your Website

A few months ago, we published a blog post about the importance of infographics--which are graphical representations of data or information--for your website. What we failed to talk about, though, is the importance of graphics overall, and

Tips for Advertising Old, but Relevant, Content

As a business owner who maintains a website, you have probably heard a lot about the importance of posting content on a regular basis. As you consider the types of content that you can post, ranging from

8 Different Blog Post Ideas for Your Business

Did you know that keeping a blog is one of the most effective marketing tactics that your business can engage in? To be sure, SEOtribunal.com reports that companies that blog receive 97 percent more links to their

Tips for Using Facebook for Business

As a business owner in Indiana, making new customer connections wherever possible in order to increase your profits and your impact should be something that you’re constantly focusing on. One of the tools that you have available

Important Statistics that Highlight Why You Need a Digital Marketing Strategy

Whether you’re the owner of a startup business that’s just getting its foot in the door, figuratively speaking, or a well-established business in Indiana, having a digital marketing strategy in place and investing in your digital marketing

4 Rules for Effective CTAs

If you’re unfamiliar with content marketing, then you probably are equally as unfamiliar with the term “CTA,” or call to action. CTAs are found all over the digital marketing world and are part of all persuasive writings

4 Rules for Effective CTAs

September / 10 / 2019
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