What SEO Measurements Really Matter?

How Are You Doing With Your SEO

It’s time for another discussion about search engine optimization, otherwise known as SEO. So by now, you know that SEO is essential. You also know that it’s supposed to help you move up in the search engine rankings when you do it right. That means you’re supposed to get more visitors to your website, and in a perfect world, more business for your company. So of course, you’re probably always checking your SEO stats. Well, the funny thing about SEO is there are a lot of numbers to look at. But some of them are more important than others.

What You Should Measure

So how should you measure SEO? You need to answer these three key questions when you think about SEO measurements:

  • What can I measure?
  • What’s most important to my business?
  • What can I control?

So with those questions in mind, here are the key measurements of SEO that you should really care about:

Traffic – one of the first things you will measure is how much traffic you are getting to your website. You can track this in many ways, but Google Analytics is an easy tool to use for most people. It will help you track the number of visitors you have to all of your pages and how they got there.

Ranking – this is the big SEO statistic that everyone notices. How can you not? You type in a search and you see your company’s name at the top of the list. That’s great news, but page ranking is only one aspect of SEO. Yes, you should keep moving up as much as you can and do everything to stay at the top when you get there. But there’s more to SEO than your page ranking.

Engagement – This is a great way to get a true reading on the success of your SEO efforts. You want lots of traffic and a high ranking, but if your followers aren’t engaged then how much of an effect are you having on them? So, you need to engage them well and keep engaging them. You can measure engagement by how many likes, followers, shares, subscriptions, and purchases you get.

Leads or Revenue – we saved the best for last. None of these other statistics really matter if your bottom line is not moving in the right direction. This is the measurement that matters most. After all, this is why you are using SEO in the first place. At least it should be. Your ranking doesn’t really matter unless it’s helping you get more leads or conversions. So put the most stock into this measurement.

Make Sure Your SEO Is Hitting the Mark

There are many aspects to SEO and every business wants to come out on top. However, not all SEO statistics matter as much as others. If you’re not sure how to measure your SEO success, or even what to measure for, then it’s time to get some help from NUVEW. We understand SEO metrics and we’ll help you see the most important numbers. Please contact us today at 219-323-3343. You can also contact us online by clicking here.

How to Hire the Best Web Development Company

The Website Development Company You Hire Matters

Web development companies are a dime a dozen these days. They all essentially offer the same services and make the same promises. However, not all web development companies are created the same. So, if you’re looking to hire a web development company, you have to make sure you get it right. Who you hire could end up having a big impact on your business. So what kinds of things should you be looking for and why does it matter so much?

What Do You Hope to Get From Your Website?

The first thing to ask yourself is “what do I want from my website?” Once you know the direction you want your website to take then you can make a better decision on who will be able to take you there. Share your requirements with each potential company and make sure they can meet them. If not, then move on to the next one.

Cost Matters

The price you pay is always important. So, you have to determine your budget and then find a web development company that can meet your needs within your budget. Remember though, cheaper doesn’t mean better. You get what you pay for so paying more for the right company and services is worth it.

Communication Is Key

Another important thing to consider when hiring a web development company is communication. In order to create a great website there has to be a lot of consultation between the owner and the developer. This communication will have to continue throughout the entire process. Therefore, make sure you hire a developer that communicates well and is willing to work directly with you until completion.

Website Development You Can Count On

At NUVEW, we offer superior web development to small companies in our community. We specialize in getting you the best website possible for your online needs. Your website is vital to your business. You can’t afford to get it wrong. Therefore, if you’re looking for effective web development then you should contact NUVEW for help. We offer personalized service with flexible pricing to meet your needs. Please contact us today at 219-323-3343, or you can reach out to us online by clicking here. Let us solve your web development problems.

Are You Getting the Most From Your Social Media Marketing?

Make Your Social Media Marketing Count

If you want your online presence to flourish you have to use social media marketing. When done right social media marketing helps you find new customers and grow your business. It also helps you keep your customers engaged in your business, and coming back for more. But, not everyone does social media right. And if you don’t get it right, you’re just wasting resources. So what should you be doing to make sure you get the most from your social media marketing?

Start With the Basics – one of the most important things you need to do is find a way to have a presence in your followers’ lives and engage them. That means using social media to stay in touch, seek their opinions, ask for their help and share important information. You have to start by showing up and creating relationships.

Chose the Right Platforms – it seems like there are new social media platforms to choose from every day. You know all the major ones, and perhaps you think you need to have a presence on all of them. But guess what? You don’t. Really, you just need to choose the right platforms for your business. They aren’t created equal and depending on your business, your followers might prefer one or two platforms to others. So find what works and get it right before trying another one.

Post Consistently – You need to post regularly. That doesn’t mean you should overdo it. Choose regular post intervals and stick to a schedule as best as you can. Your followers will appreciate the consistency. And when you have something big to share, it will get even more attention if you post it outside of your regular schedule.

Useful Content – of course, it doesn’t matter how much you post if your content is lame. So, make sure you post content that your users and followers find useful. Don’t be too salesy, and keep your followers engaged with different types of content. But make sure it’s meaningful. Posting just for the sake of posting won’t get you the results you want.

Get Social Media Marketing Right With NUVEW

The social media marketing options are endless. You can try doing it yourself, or hire a professional company to help. But no matter which direction you choose, you still have to get your strategies right. If your social media marketing efforts aren’t living up to your expectations, then please contact NUVEW for help. Our experienced social media marketing experts know how to get the most from this important marketing element. Let us take your online presence to a higher level. Please contact NUVEW today by clicking here, or by calling us at 219-323-3343.